Best Local SEO Case Study of Pune's Interior Designer 2026

#1. Quick Summary – Local SEO Case Study

Client: North Interior Spaces

Industry: Interior Design & Execution Services

Target Location: Pune & PCMC

Project Type: Local SEO + Hyperlocal SEO Landing Pages

Project Duration: July 2025 – February 2026

Domain Launch Date: July 07, 2025

1) About the Client

North Interior Spaces is an interior design and execution company serving Pune and PCMC. Their focus includes home interior design, commercial interior execution, and end-to-end project delivery for residential and business clients.

When the website launched in July 2025, it was a brand-new domain with no existing search presence, authority, or ranking history.

2) The Challenge

The Pune interior design market is highly competitive, with established players ranking for high-intent keywords like “interior designer in Pune” and “best interior designers in Pune.”

Since North Interior Spaces launched as a new domain, the major challenges were:

Very low initial authority and trust
No keyword rankings in Pune & PCMC
No presence for commercial search queries
No hyperlocal visibility in key areas like Baner, Wakad, Kothrud, and Hinjewadi
Need to generate organic visibility for interior design services without relying only on ads

3) Our Goal (SEO Targets)

The main goal was to build a strong foundation of Local SEO in Pune, so the brand could start ranking for both:

Commercial Keywords

interior designer in Pune
interior designers in Pune
interior design company Pune
interior design firm in Pune
best interior designers in Pune

Service + Process Keywords

home interior design Pune
commercial interior designers in Pune
interior design project execution
interior design quotation
post execution maintenance
handover process

Hyperlocal Area Keywords (Pune + PCMC)

To build real lead potential, we also focused on area-wise landing pages such as:

4) Strategy We Used (Local SEO for Interior Designers)

To achieve ranking growth in a short time, MarkMyDigi executed a structured SEO plan focused on:

1. SEO Foundation Setup

Proper indexing and technical setup for a new domain
Website structure optimized for service-based searches
SEO-friendly URL structure and internal linking

2. Commercial Keyword Targeting

We created and optimized pages that directly target high-intent Pune searches like:

interior designer in Pune
interior design company Pune
best interior designers in Pune

This was done to build direct lead potential.

3. Hyperlocal SEO Landing Pages (20+ Areas)

To dominate local results, we built area-specific pages for Pune & PCMC.
This helped the website rank for “near me” style searches and location-based keywords.

4. Blog + Topical Authority

To support long-term SEO growth, we also built blog content targeting informational and process-related queries like:

interior design process
small space design
sustainable interior design
material selection in interior design
DIY interior design
2BHK interior design
3.5 BHK home interiors
what is interior design

This helped increase overall keyword coverage and topical relevance.

5) Results Achieved (July 2025 – February 2026)

Within 7 months of launch, North Interior Spaces moved from a newly indexed domain to an actively ranking local brand in Pune.

📈 Key SEO Results

Authority Score increased from 2 → 9
Total Google Search Console Impressions: 84,700
Total Organic Clicks: 782
Average Ranking Position: 17
Strong Page 1–3 presence for competitive Pune keywords
Hyperlocal SEO coverage across 20+ Pune & PCMC areas

6) Performance Highlights (Google Search Console)

🔹 Impression Growth

The website achieved 84.7K impressions, with a strong upward trend starting from October.
Recently, daily impressions reached approximately 1,200–1,800, showing a strong expansion in Pune-based search visibility.

🔹 Organic Click Growth

The website generated 782 organic clicks since launch, with noticeable growth between October and February.

Click improvements aligned with:

improved keyword rankings
area-wise page indexing
increased commercial query visibility

🔹 Average Position: 17

An average ranking position of 17 means:

strong Page 2 presence
multiple keywords on Page 1
consistent improvement in competitive Pune interior design searches

For a domain launched in July 2025, this is a strong milestone for local SEO.

7) Core Keyword Ranking Presence

North Interior Spaces established ranking visibility for high-intent commercial keywords such as:

interior designer in Pune
interior designers in Pune
interior design company Pune
interior design firm in Pune
best interior designers in Pune
interior designers in Pune near me
famous interior designers in Pune

These keywords are directly connected to lead generation and inquiry potential.

8) Why This Local SEO Strategy Worked

This campaign succeeded because the SEO plan was built around how real people search for interior designers in Pune.

Key success factors:

strong commercial keyword targeting
hyperlocal landing pages for Pune + PCMC
service-based content to widen visibility
blog content for topical authority
structured internal linking between pages
consistent indexing and ranking growth

9) Final Conclusion

This project proves that with the right strategy, SEO for interior designers can deliver real results even in a competitive city like Pune.

In just 7 months, North Interior Spaces grew from a brand-new website into a ranking local interior design company with strong presence across commercial keywords, service queries, and hyperlocal Pune locations.

10) Want Similar Results for Your Business?

If you’re an interior designer, architect, contractor, or local business looking for Local SEO in Pune, MarkMyDigi can help you build strong organic visibility and generate consistent leads.

📩 WhatsApp us now to get a free SEO audit
🌐 MarkMyDigi – Digital Marketing & SEO Services

How Markmydigi helped a new interior design website rank for competitive Pune keywords in 7 months